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There's no "Martha Stewart Aesthetic" without a classic straw topper. Shop our favorites now.
Published on July 4, 2025
Andrew Lichtenstein / Getty Images
If a Martha girl summer isn’t already on your mood board, consider this your official invitation. Our founder's iconic lifestyle has proven to be the summer trend of 2025, with Pinterest searches for the "Martha Stewart aesthetic" up nearly 3,000 percent.
It’s both a state of mind and a timeless style that blends elegance with effortlessness (and just the right amount of practicality). Naturally, the straw hat is the crown jewel of this aesthetic.
Somewhat of a signature of Martha herself (see: her straw hat bike helmet or oversized headwear from her iconic Sports Illustrated shoot), straw hats are ideal for the seasonal activities that define the trend: They’ll protect your face while pruning roses, can dress up sundresses, and turn a farmers market run into a moment.
Shop our favorite functional-meets-fabulous straw hats below.
Terrain Laurel Hat
Courtesy of Terrain
Hand-woven from sustainable palm fibers, this straw hat features a flexible interior band to ensure it stays comfortably in place when you're bent over flowerbeds in the garden.
Florabella Jai Visor
Courtesy of Revolve
We love the floppy drama of this wide-brimmed straw hat. But since Martha would never forget about practicality, we didn't either: The visor style means you won't have to mess with your hair whenever you throw on your soon-to-be-favorite hat.
Lost Pattern La Isla Straw Hat
Courtesy of Lost Pattern
Crafted from 100 percent raffia, this straw hat’s generous brim protects while its crisp cream ribbon adds a polished, feminine touch. Perfect for pruning your herb garden, lounging with a lemonade, or simply elevating morning errands, it has an understated glamour that just seems so Martha-coded.
Tuckernuck Rust Kamryn Hat
Courtesy of Tuckernuck
This Tuckernuck number is a warm and welcome update to your typical summer straw favorites. Finished with a structured brim and made from 100 percent straw wheat, its rust hue and Panama-inspired design make it a standout.
H&M Wide-Brim Straw Hat
Courtesy of H&M
Go full Martha in Sports Illustrated with this extra-large, extra-dramatic full floppy hat. In addition to making you feel like our founder, the braided brim will protect your face (and then some) from the sun's harmful rays.
Anthropologie Buri Braid Straw Sun Hat
Courtesy of Anthropologie
Meet your new go-to accessory of the summer. This straw hat's structured brim will shield your face whether in the garden or at the beach, and its black elastic sweatband is adjustable for the perfect fit.
Wyeth Camel Natural Kennebunk Hat
Courtesy of Tuckernuck
Ideal for weekend market runs or afternoon strolls, this effortlessly chic hat fits beautifully into the "Martha Stewart aesthetic." The cotton canvas stampede strap has plenty of old-world, cottagecore charm and will help keep the hat in place.
Anthropologie Raffia Boater Hat
Courtesy of Anthropologie
Breezy and packable, this straw boater hat features a pretty scalloped brim that proves that beauty is in the minute details. Don't mind us if we get one in every color—they're eight attractive neutral tones, by the way.
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